Anto Budiardjo - Track leader
President & CEO
Clasma Events Inc.

Tuesday Plenary

Event Over

Technology is great, but unless we realize its value and benefit to consumers, industry players, and society at large, the greatest technology will be useless. The focus of Tuesday at ConnectivityWeek is to explore and understand the value proposition of smart, connected devices and systems that will enable the new energy system. The Tuesday plenary starts this conversation, setting the stage for valuable discussions.


Opening Comments

Let’s talk value... Anto Budiardjo will start Tuesday’s proceedings with brief opening remarks on how we should start to think about the value proposition of Smart Grid and related smart device connectivity.

Anto Budiardjo - MC
President & CEO
Clasma Events Inc.

Anto Budiardjo - Session leader
President & CEO
Clasma Events Inc.

Value Proposition Roundtable

Value comes in many forms and manifests itself in many ways. How we think about value is likely different than how consumers of our products think of value. Understanding the world of communications (the non-technical variety) is key if we are to extract value from our products. From branding to reputation and positioning, it is critical that we communicate Smart Grid’s value proposition in an effective and coherent manner.

Understanding value also involves understanding completely different perspectives, specially in the global economy we live in today. Perspectives from the other side of the world may help us understand broader propositions, while perspectives from outside of the box may open up our thinking to new and valuable innovative opportunities.

The Value Roundtable will explore how we should be thinking about value in the difficult and complex world of Smart Grid and the abstract future world of smart connected devices, that some call the Internet of Things. A great concept as long as you don’t forget the people.

Kimberly Kupiecki - Panelist
Senior Vice President
edelman
Osamu Onodera - Panelist
Chief Representative, Silicon Valley Office
New Energy and Industrial Technology Development Organization (NEDO)
Vimal Mahendru - Panelist
President
Legrand Group - India
Heart Akerson - Panelist
CEO
Heart Transverter
Chris Hickman - Panelist
CEO & President
Innovari, Inc.

Mickey McManus - Session leader
President & CEO
MAYA Design, Inc.

Tuesday Keynote: Mickey McManus

One thing we can all agree on is that Smart Grid and the Internet of Things are complex beasts. Taming this complexity can be daunting, when the definition of the problem, the scope of the challenge and the work necessary to create the solutions seem to change and grow every time we look at them.

Can we reduce this complexity into some human manageable context? Not too simple as to lose the subtle value of the systems, and not too complex so that we can manage the interrelationships of the systems that make up the Smart Grid and the Internet of Things, work for people.

As CEO and Principal of MAYA Designs, Mickey McManus returns to ConnectivityWeek (Mickey spoke in 2004, when it was called M2M Conference) to help attendees get a handle on designing a system that must be reliable enough to handle many billions of devices. Billions that simultaneously communicate with each other, each performing critical functions in isolation and in concert at the same time, managing huge amounts of interrelated information.

If there is a time that we need to tame complexity, it is today.

Mickey McManus - Speaker
President & CEO
MAYA Design, Inc.

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Kimberly Kupiecki How often do you think about the non-technical form of communication when it comes to the smart grid? What questions do you have about communicating the value proposition to key stakeholders such as policy-makers and the general public?
Kimberly Kupiecki Couldn't agree more. We can't fall into the trap of comparing new smart grid technology with old technology installed decades ago. Same thing happens with renewable energy sources - cost is compared with installed base of coal.
Osamu Onodera Key benefits of smart grid cannot be gained by technical advances alone. Regulatory framework and markets are necessary. Policy makers / consumers project past into the future (Oil prices will remain as is, electricity will continue to flow at current rates). Considering global trends, oil prices will rise. RE is necessary and smart grids as an enabler. People compare status quo and smart grid and say smart grid is expensive but is status quo possible? Risk is also difficult to understand