Tip | How Clasma Will Help |
1. Send a promotional email to your organization’s employees, stakeholders and customers. Ensure they know your registration code so they get a discount. (Another tip: Include ConnectivityWeek dates in your email signature). | Clasma can provide you with custom messaging support, graphics, and HTML code. Contact Nick Manley or Allison Eckelkamp at Clasma. Please allow a 5 business day turnaround. |
2. Create a web banner or promotion on your site. Include ConnectivityWeek in your “events” section. Find ConnectivityWeek banners and logos here. | Clasma can provide graphics and HTML code upon request. Contact Nick Manley at Clasma. |
3. Distribute a press release regarding your participation in ConnectivityWeek, and be sure your favorite reporters and bloggers know about the event! | Write a release, and we’ll post it on our web site. Contact Allison Eckelkamp for support. |
4. Participate in pre-conference media relations calls organized by Clasma Events. | Inquire with Allison Eckelkamp. PR calls to begin first week of April. |
5. Tweet about your involvement leading up to, and during, ConnectivityWeek. Start conversations in your other social networks. | Use Twitter hash tag #ConnWeek, and @ClasmaEvents and @ConnWeek will re-Tweet your message |
6. Send us your Smart Grid information materials (e.g., white papers, research video links) you’d like posted on our media portal (note: these should provide value to media in the form of Smart Grid background, data, or trends, not promotional). | Send to Allison Eckelkamp. They will be posted to the ConnectivityWeek media portal. |
7. Share the link to the ConnectivityWeek site with colleagues and encourage them to use the web site’s blogging functionality to stir up conversation prior to ConnectivityWeek. | Visit ConnectivityWeek.com and register for a username and password with PointView. Have questions, email Nick Manley. |
8. Submit a spokesperson and short topic for the ConnectivityWeek media interview reference guide. | |
9. Create a YouTube-ready video prior to ConnectivityWeek with one of your executives, and Clasma will post it and help promote it (via Facebook, Twitter, and Linked-In). On site, feel free to visit our pressroom at the Santa Clara Convention Center to film a casual interview with your executive that we’ll post during the event (we’ll also provide you with the file). | Clasma Events will post on YouTube and include on ConnectivityWeek media portal. Contact Allison Eckelkamp. |
10. Blog live from ConnectivityWeek to increase your social media presence and SEO and we’ll help push out your news. | Contact Allison Eckelkamp for info and email a link to your posts |
