In the Engineer’s mind, smart meters are a big step forward; they provide utilities greater visibility into energy consumption patterns, and they allow consumers to play a direct role in managing usage and conserving energy. As AMI deployments unfold, utilities are experiencing a different reality, and it is not safe to assume that smart meters are welcome in the home. Consumer buy-in is critical for smart grid to succeed, and utilities need to be better at communicating and educating the market about what AMI is all about. There are a number of hot button issues to address, such as the impact of AMI on rising energy bills, potential health risks from radio waves, and personal privacy. If you’re wondering what all the fuss is about, you won’t want to miss this session.